Global Distribution

IndiaCast is visibly one of the fastest growing South Asian media companies in Middle East & Africa with a diverse business spanning Affiliate Distribution, Ad Sales, Content Syndication, Brand Solutions, Online & Live events. Reaching to more than 700,000 households across Middle East & Africa, we have 21 channels listed on the major platforms like Etisalat, Du, Ooredoo, Yupp TV , Mauritius Telecom, Parabole Maurice, Canal + , DSTV, ZAP TV, Star SAT, Azam TV, Zuku TV, Top Star, Star Times; to name a few.

Headquartered in London we distribute 4 popular television channels – Colors, Colors Rishtey, Colors Cineplex and Colors Gujarati. Available over 15 million homes, Colors and Colors Rishtey have consistently, over the years, maintained their position in the top viewed Hindi channels based on viewership by BARB. Colors Gujarati, launched in June 2021, is amongst the top 3 secondary GECs in UK. To cater to the rapidly growing digital video on demand category, we have also entered with VOOT in UK.

IndiaCast distributes and monetizes entire Viacom18 / TV18 portfolio including the flagship GEC brand Colors and Colors Rishtey; Blockbuster Movie Channel Colors Cineplex, Youth and Music Channels - MTV India, MTV Beats and VH1; Leading Kids Channels - Nick, Nick Jr., Nickelodeon Sonic; English Entertainment Channels Comedy Central and Colors Infinity; Regional Entertainment and Movie Channels including Colors Bangla and Colors Bangla Cinema; Factual Entertainment Channel History TV18 & Leading News Channels including News18. The Channels are available in HD and SD formats with leading service providers in the region including Dialog TV and PEO TV in Sri Lanka; Medianet and SS Network in Maldives; DSN, Dish Home, Broadlink, NITV, Subisu Cablenet, Prabhu Digital, in Nepal; One Alliance, Beximco, and major OTT platforms like Toffee and Bioscope in Bangladesh. IndiaCast is represented by DSN (Digital System of Nepal) in Nepal and One Alliance in Bangladesh for Analogue & Digital Cable and IPTV Operators.

IndiaCast manages distribution for 10+ leading channels including Colors, Colors Rishtey, Colors Tamil, MTV India and News18 available on leading platforms in Singapore, Australia, New Zealand, Malaysia, Indonesia, Thailand, Japan, South Korea ,Fiji, Hong Kong , Bangladesh, Nepal & Sri Lanka.

IndiaCast’ is India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 & Viacom18. IndiaCast mandate includes Domestic Distribution, Placement Services, International Channel Distribution & Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company channels & content.. Our content is symbolic of the core culture and diversity of India, our approach has always been global. “Indian-ness” appeals magnificently across the globe and we seek to captivate audiences from all walks of life, in India & overseas by our compelling storytelling. Our series are a perfect blend of emotion, drama and variety which are synonymous to almost all cultures in the world. Our network’s flagship channel “Colors” has been a category definer in the Hindi Entertainment genre and is known for bringing in the most differentiated drama series. Our shows encapsulate a social message which are relevant to most cultures across the world. Balika Vadhu (The young Bride), Uttaran (Second hand), Ashoka (The Great Emperor), Udann (A Leap of hope) are some of our path breaking series in India as well as on international territories. Our in-house productions (from MTV India) have built iconic shows like ‘Roadies’ & ‘Splitsvilla’. These shows have become cult properties in India and the formats are also being considered by many international production houses. With more than 30000 hours of engaging content we syndicate to nearly 125 countries in more than 30+ languages.