The entertainment business now holds the rights for men’s cricket Indian Premier League, women’s cricket IPL as well as Team India’s (men’s and women’s) bilateral matches.

Reliance Industries-backed media business Viacom18 bagged the Board of Control for Cricket in India’s (BCCI) TV and digital rights for Team India’s bilateral cricket matches across T20, ODI and Test formats for the 2023-28 cycle on Thursday, completing a trifecta of cricket rights of men’s Indian Premier League, women’s IPL as well as the country’s bilateral matches.