Colors Gujarati celebrated its first year anniversary in the UK on 1st June 2022. Despite launching during the pandemic, the channel has made significant headway amongst the troubled UK Asian TV market.

BizAsiaLive.com caught up with Govind Shahi, Executive Vice President, IndiaCast Media, who operates the Colors branded entertainment channels in the UK. Hailing the “success” of Colors Gujarati and plans ahead, Shahi also hinted about further investment in other regional language TV channels in the UK.