MUMBAI: With the launch of its two channels, MTV Beats and Colors Rishtey, on Virgin Media Viacom18 has transitioned from free-to-air (FTA) to entirely paid platform. Viacom18?s channels will now only be available with a subscription on Sky and Virgin Media.

Talking about leaving the Freeview platform, IndiaCast Media Distribution group CEO Anuj Gandhi says, ?We are currently steering our business in a new direction in Europe and have decided to go pay and as a result, current channels will no longer be available on any free to air mode but will continue to be available on paid platforms.?