Viacom18 won the rights for both digital and television broadcast earlier this month for Rs 5,963 crore. The three-match ODI series is the first international match series under the new rights cycle.
Viacom18 on Wednesday announced that it will broadcast the upcoming ODI series of India and Australia in 11 languages for free. Viacom18 recently acquired the media rights for BCCI’s international and domestic matches for next five years.